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MarketSmart Brisbane Event - February 2013




21.1.2013

 

How to buy and target in the Online space – use technology to reduce wastage and drive your marketing dollar further.
 
A practical seminar presented by Melita Francis, Senior Account Director, Adcorp Australia
 
When & Where 
 
Adcorp, 484 Adelaide Street, Brisbane
Friday 15 February 8am-10am
Breakfast provided

What You’ll Learn
 
Online advertising – it’s a complicated field, full of CPM’s, CPC’s & SOV’s, and a million different ways to target. So how do you know you’re buying the right type of ads and what qualifies the correct position and ad size to deliver success? 
 
Digital advertising is the most measurable of mediums, so it’s a no brainer for anyone who’s looking to achieve results for your advertising dollar. 
 
This seminar will cover the different formats of digital advertising you can buy, the benefits of each format, and look at how you can incorporate digital advertising into your other marketing activity.

Melita FrancisAbout the Speaker
 
Melita’s “no bull” approach to digital advertising removes all the buzz words, confusion and fluffy explanation to give you a
straight answer on the topic.  Melita is an experienced marketer and digital advertising expert. Her passion is ensuring campaigns delivered are results-focussed and achieve maximum bang for buck!
 
Melita joined Adcorp in April 2012, as our Senior Account Director in Employment Marketing, and runs the Queensland Employment team and our national digital advertising training program.
 
She joined Adcorp following stints at Google, where she worked as Industry Manager for the Government pillar; APN Digital,  where she was the National Sales Director across APN’s digital product suite and many years of digital and agency experience in Brisbane and Sydney.
 
RSVP
 
Please register your interest by Tuesday 12 February by emailing Deborah Eddy at deboraheddy@adcorp.com.au or calling (07) 3302 8500. 
 
 

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