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5 Bite-Sized Reasons You Need LinkedIn





10.8.2015

We frequently hear that Facebook or Twitter can drive the success of your business, but it’s not as often that we look into LinkedIn and credit it for the potential it holds.
 
LinkedIn should be at the forefront of your online marketing plan.
 
Let’s have a look at some five bite-sized reasons why you should be investing in LinkedIn;
 
1.   LinkedIn gives you more referral traffic!
LinkedIn sends nearly four times more people to your homepage than Twitter and Facebook according to Econsultancy, who spent two years researching 2 million monthly visits on 60 corporate websites!
 
2.   LinkedIn gets you leads!
LinkedIn produces one of the highest volumes of lead generation. A study conducted by HubSpot, found that LinkedIn generated the highest visitor-to-lead conversion rate at 2.74%. Facebook only brought in 0.77% in the same study.
 
3.   LinkedIn gives you new customers!
A whopping 94% of B2B marketers use LinkedIn to distribute their content according to Content Marketing Institute and Marketing Profs; and 53% of B2B marketers have acquired a new customer from doing so!
 
4.   LinkedIn makes you more trust worthy!
50% of LinkedIn member’s report they are more likely to buy from a company they engage with on LinkedIn and 88% say they perceive content shared on LinkedIn as being trustworthy.
 
5.   LinkedIn has power!
With 2 new members every second, it’s rapidly growing! LinkedIn is also the only social media channel with its own built in blogging platform fueled by the world’s thought-leaders. However, it also offers YOU the ability to contribute to this pool of knowledge by publishing your own content – giving you the chance to build your team as thought-leaders.
 
Social media is now moving into another phase. No longer is social based in its own silo; more and more brands are realising it needs to be integrated into the larger marketing strategy in order to reap the benefits.
 
At Adcorp, we offer fully integrated communication services across Australasia, which can be tailored to meet your business requirements. Reach out to us now, start a conversation and we’ll see how we can help your brand stand out above the crowd.



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