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The DCM’s July 2013 Social Media Round-Up




31.7.2013

There have been exciting new changes in Social Media since I last updated you.
 
Holding fast as Australia and New Zealand’s number 1 Social Media platform (and indeed, the worlds) is..*drum roll please* Facebook.  Any surprises there?

Facebook has introduced its new Facebook for Business platform. The site features marketing tips, case studies, trends, and news on product updates and releases.

Page insights
When Facebook rolls out new changes, people often start raising their pitchforks and torches in protest. This time however, Facebook’s new Page Insights are user-friendly, comprehensive, visual, and informative – nearly every new capability is impressive.

LinkedIn updates     
Joining the rest of the Social Media world, business networking site LinkedIn is rolling out Sponsored Updates, a way to get your LinkedIn posts and announcements directly into the LinkedIn news feeds of people who aren’t already following you.

Twitter
Twitter for Android has updated features and improvements. It’s now easier to join a conversation, with the new reply composer, and the share button now allows you to share a tweet via direct message.
 
Pinterest
The Pinterest team announced upcoming new features  – users will soon have the ability to decide what they want to view on their home page with the Edit Your Home Feed button. They will also see suggestions based on their web-browsing and pinning activity. However, those not interested in personalised recommendations can turn the “Do Not Track” option off in their Account Settings.

Google
This week, Google added tabs to Gmail inboxes. Located above messages, they are organised in five categories: Primary, Social, Promotions, Updates, and Forums. All but Primary can be disabled by visiting the settings section, and messages easily moved between tabs.

The company also added a few more features to its social network. Hangouts now have background effects, which can be automatically launched at start-up, while users can take advantage of 15 more Seasonal themes for the Events functionality.

Google also released version 1.1 of its Google+ Hangouts Android app on Tuesday.

The Google+ Dashboard now features important YouTube channel stats (e.g., total views, minutes watched, subscribers, and new subscriptions) for users who have linked their YouTube page to their Google+ page.

Speaking (scribing?) of the Australia and New Zealand’s second favourite Social Media site, you can now embed a Subscribe button on your YouTube channel.


 

Google+ Dashboard now features important YouTube channel stats (e.g., total views, minutes watched, subscribers, and new subscriptions) for users who have linked their YouTube page to their Google+ page.

If you read one of my recent July blogs, you will know that the new Google Maps app for iPhone and iPad is available for download.

And finally, are you suffering from FOMO? Can a social network make you happier? Happier for iPhone prompts users to collect and share happy moments from their life, however big or small, in an effort to increase their well-being.

Read more about this great start up on Mashable.

That’s all for now, stay tuned for more exciting Social Media updates next month.

Damian Nixey, Digital Community Manager

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