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C'leb tastic - Facebook app updated with new icons for verified accounts




11.7.2013

There are many scammers and fakers out there who portray themselves as celebrities and spread false information across the No.1 social network – Facebook. Toward the end of May this year, the social-networking giant Verified Pages and Profiles to help people find the authentic accounts of celebrities and other high-profile people and businesses. The Verified Pages have a small, blue check mark beside their name on timelines, in search results, and elsewhere on Facebook.
 
Facebook has posted a small update for its iOS application bringing the mobile client to version 6.3.  New in version 6.3 are blue check mark icons for verified accounts – making it easier to find pages of celebrities, public figures and brands that have been officially confirmed and authenticated by Facebook.

In my humble opinion, the blue check mark identifiers for verified pages are long overdue. I can’t tell you how many times I’ve seen friends and family ‘Like’ fake celebrity or brand page, Facebook is flooded with them. If you Like brand or celebrity pages, it may be worth updating your iOS so you can quickly weed out the fakes.


Verifying your brand

The verification mark is only available to brands and public figures that have potential to be faked, or claimed by other people.

Not all authentic profiles and Pages are verified, and that you can't always request to have your profile or Page verified. Hwoever, you can report fake accounts that are impersonating you, your business or your brand.

It's still too early to tell how valuable verification is to businesses, but it comes down to trust. Businesses can use to help establish trust will have a positive impact on sales.

If verifying the authenticity of your Facebook Page will help engender trust in that Page and by extension your brand, (and if you are able to request the verification) then that's definitely something you will want to implement.

Instagram Web embeds

Facebook-owned Instagram also issued an upgrade to its service, with the photo, and recently video, sharing site now allowing users to embed content into blogs, webpages and other online posts. 

According to the announcement, as posted to Instagram's official blog, the new feature can be accessed through a new share button located on the content menu bar. Clicking on the button will generate an embed code that users, or friends of users, can copy-and-paste into their own webpage, letting visitors view photos and video without being redirected to Instagram's site. 

The embedded content appears with its owner's username, and clicking on the Instagram logo leads to the photo or video's dedicated Instagram.com page. 

Read more about my favourite Social Media snippets for last month.

 

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