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Online Advertising Update




23.1.2014

Yahoo

 
Last week Yahoo issued an official update on what they’re calling their new “unified” approach to online advertising. Yahoo believes the new system will provide a better way to manage web, mobile and video ad units across native, audience, and premium display. I guess time will tell if this new system is a better way to advertise online!
 
After acquiring Tumblr in May 2013, Yahoo now offers Tumblr sponsored posts. Other new additions include Audience Ads, Ad Manager, and Ad Exchange, which complement the existing ad options.
 
Yahoo believed there were limitations to what is currently available to advertisers to measure and optimise their campaigns, and believe the data and analytical tools will provide value through insights across the network.
 

Facebook

 
It’s the end of an era: the Facebook sponsored ad is leaving us after about 3 years of popping up in our news feeds and helping us reach our audience. Facebook announced on 10 January that advertisers have been given notice that sponsored ads will no longer be a separately purchased option after 9 April. The alternative for users, however, is that there will now be what is being called ‘social context’ on ads: things such as Likes or Check-ins within your network will appear as commentary alongside paid advertising.
 

Twitter

 
Twitter has finally launched Amplify in Australia, which gives Australian businesses the chance to monetise through the platform for the first time. Amplify allows businesses to tweet video content and promote those tweets to specific audiences. L’Oreal and Samsung are the first two companies to use the service. 
 
To discuss how we can help develop a comprehensive advertising campaign for your business contact your local Adcorp Office and speak with one of our helpful Account Managers today.
 
 
 
References
 
http://yahoo.tumblr.com/post/72591025021/introducing-the-new-yahoo-advertising
http://allfacebook.com/crowdly-dan-sullivan-sponsored-stories_b128359
http://wearesocial.com.au/blog/2014/01/13/facebook-scraps-sponsored-stories/
 
Image courtesy of FreeDigitalPhotos.net and Stuart Miles.

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