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Social Media Statistics – November 2013


I’m sure I say this every year… but WOW! This year has just flown by! And yet so much has happened in the world of social media that it feels as though Facebook reaching a billion monthly users was a lifetime ago![i]

As a wrap up for 2013 I’ve included our monthly social media statistics for November (with a new spin), but also some interesting (if not terrifying) stats I’ve come across in the past few months.

This month I’ve decide to review the stats from not only an Aussie/Kiwi perspective, but see how each of the top ten players are doing globally in comparison.

According to eMarketer[ii], there are now 1.61 billion monthly users of social networks worldwide – up 14.2% from 2012. This is set to increase to 2.33 billion by 2017, (with the highest growth in India already showing a 37.4% increase); though global growth is expected to gradually slow to 7.6%.

As our monthly stats prove, when it comes to social media nothing is static or predictable. Here’s some other news and recent stats:


  • Facebook’s CFO, David Ebersman, admitted[i] last month that their engagement rates with teens had recently decreased, “Our best analysis of youth engagement in the U.S. reveals that usage of Facebook among U.S. teens overall was stable… [However,] we did see a decrease in daily users specifically among younger teens.”
  • It will be interesting to see what measures Facebook takes to tackle the decline.
  • 20% of all internet page views come from Facebook.[ii]
  • The average time on the site is 20 minutes per user.[iii]
  • 70% of business-to-consumer (B2C) marketers have acquired a customer through Facebook.[iv]
  • 500 years-worth of YouTube videos are watched on Facebook every day.[v]


  • Twitter users send 400 million tweets each day.[vi]
  • 5 countries account for half of Twitter’s Monthly Active Users (MAUs), with half of Twitter’s monthly active users come from just five countries – the USA, Japan, Indonesia, UK and Brazil. 24.3% come from the USA, followed by 9.3% in Japan and 6.5% in Indonesia. The UK and Brazil follow with 5.6% and 4.3% respectively.[vii]
  • 76% of Twitter users access via mobile.[viii]
  • An average of 700 YouTube video links are shared on Twitter every minute.[ix]
  • 25% of consumers who complain about products on Facebook or Twitter expect a response within 1 hour.[x]
  • Twitter is the most popular platform in B2B, with 85% of marketers saying they use this. LinkedIn is a close second at 82%.[xi]


  • LinkedIn Followers like, share, and comment on video posts twice as often as they do on regular updates.[xii]
  • 60% of LinkedIn users have clicked on an ad on the site.[xiii]


  • With 150 million MAUs, 60% of which are people outside  of the U.S.; 16 billion photos shared, 1.2 billion daily Likes and an average of 55 million photos per day, Instagram has now managed to attract 59% of the world’s top brands, up 9% from Q4 2012.[xiv]
  • 17% of teens say Instagram is the most important social network, up from 12% in 2012.[xv]


  • 83.8% of luxury brands have a presence on Pinterest.[xvi]
  • 69% of brands have a presence on Pinterest, up 10% from Q4 2012.[xvii]

Keep an eye out for our hot predictions for 2014.

Best wishes for a joyous and safe festive season!


Bibliography & References
All Social Media Monthly Statistic figures are calculated based on information provided by a number of sources, while they are checked and cross-checked before publishing, they should be considered estimates. Where necessary, numbers are conservatively rounded down. Adcorp and its employees cannot be held liable for any incorrect data.




















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