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Social Media Statistics August 2013, Australia and New Zealand

Top 15 Social Media Sites August 2013


Winter in finally over and spring has hit us like a heat wave; let’s see what’s hot in Social Media Statistics and trends!

Facebook – still reigning at the top end of the chart -  reported that Facebook users have dropped by 200,000 in both Australia and New Zealand in August. This accompanies a recent report by Nielsen which stated that nine million Australians – almost 40 per cent of the population – visit Facebook every day on the web and more than 7.3 million on mobile.

The biggest climbers across both regions this month were WordPress and Tumblr which both saw staggering increases in users. LinkedIn also had notable rise as did MySpace (finally some movement!).
In Australia, unexpectedly the visual platforms (Pinterest, Instagram and Flickr) all saw a loss, whereas only Instagram dropped in New Zealand.

Our number one video platform, YouTube, saw a drop in unique visitors in August. However this month we have some thought-provoking YouTube stats to share with the release of the YouTube Video insights report.  The report looks at its users as Generation C: a generation that thrives on Connection, Community, Creation and Curation.
Connection: 50% talk to friends after watching a video and 38% share videos on an additional social network after watching them on YouTube.

Community: 55% are connected to 100 or more people through social sites, while 15% are connected to 500 or more.

Creation: 65% have uploaded a video they shot, and 25% upload videos every week.

Curation: 90% say they can’t keep content they find online to themselves.

YouTube is bigger than ever, and is a constant part of our lives with 1.5 billion hours of video being watched every month on mobile devices. Australians spend 40% of our YouTube watch time on mobile devices.

In other news, who would have thought it was possible? Yahoo! stole the throne from Google in July as the most visited website in the US for the first time since April 2011with 196.564 million unique visitors compared to Google’s 192.251 million.  Now I know what you might be thinking, but this difference does not include Tumblr which Yahoo! purchased in May.

And to close off, I’ll leave you all with another fun stat! Australia currently ranked 6th in the world when it comes to smartphone penetration with 64.6% of the population. New Zealand ranked 17th in the world with 53.6% of the population owning a smartphone according to Google’s Our Mobile Planet.  
Nicola Friedlieb, Junior Producer

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