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Social Media Statistics September 2013, Australia and New Zealand


Hi folks! Welcome to October. A new month which means we look back at last month’s social media statistics. Let’s have a look at what September served us.

The majority of platforms saw minimal changes, within a 10% increase or decrease change in September.

The platform that made me do a double take this month was MySpace: it saw a massive jump this month by over 3% in Australia and over 7% in New Zealand. For months and months I have been waiting for the new MySpace to take off. This could be it! Or it could just be a spike in numbers; I wouldn’t hold your breath.

This month, Instagram remained steady in NZ and saw a small increase in Australia. On the 8th of September, Instagram announced that they have reached the milestone of 150 million active users. And not only is it big in our region, its HUGE in the United States with 60% of the active users originating from that country; accounting for approximately 1/3 of the total country population (thanks to We Are Social Media for the calculation). In other Instagram news, BandT reported this month that Instagram will begin to sell ads within the next year. It will be interesting to see how the platform executes their ads, I assume they will work much like a promoted post or tweet; anything else would be much too spammy in the Instagram news feed.

While Pinterest saw a minimal decrease in both countries, this month Pinterest has also announced that they will be introducing promoted pins. It is currently being tested in the search results and category feeds by Pinterest.

We’ve always known that LinkedIn is the most conservative social media platform and made for knowledge workers and professionals. While LinkedIn has seen slight decreases over the last several months, the latest statistics have revealed that LinkedIn is the most popular platform for older users having 7% of its users over 55 and 14% in the 45 to 54 age range. 

This month we’re giving special focus to Google+, the quiet dark horse of social media platforms. Media Bistro reports that Google+ has over 500 million users, and over 343 million active users who login every day. This means the platform sits at number 2 for number of users with just over 50% of account ownership, 2nd only to Facebook who dominates with 70% of account ownership. Further, the +1 button is served more than 5 billion times per day. No other social media platform has Google’s web assets leverage.

Should brands be increasing their marketing activities on Google+? I’m still not convinced. Mostly because a Google+ account is created automatically with a Gmail account and could potentially be skewing the number of users.

In closing, my favourite September stat was that Garlic Cheesy Bread is the most repinned Pinterest Pin. Now, go and enjoy your lunch!
Nicola Friedlieb, Junior Producer

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