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The Importance of Process




17.10.2014

'Minimal client changes' was music to our ears. When designing major websites, it’s something you very seldom hear. Fortunately, this was exactly the feedback we received when New Zealand Post delivered their thoughts on the initial stages of our design for their new careers website!

The New Zealand Post careers website was created using a detailed design and development process that involved the client, project team members and designer at every step of the way. We attribute the website's success to this strategic process that helped define its direction from the beginning.

Workshops at the initial stage of the project involved different stakeholders from the business, helping us to understand the client and define the user journey and information architecture. We also held a creative workshop with the client to establish creative direction, discuss digital trends and learn about their likes and dislikes when it came to their existing brand, design, tone and messaging.

By establishing these elements in the early stages of the project we were able to come away from the workshops with a clear idea of where the website needed to head and how we could achieve this. From this point we compiled learnings to develop a sitemap, creative direction, moodboards, wireframes and initial designs which were presented to the client with great results and no surprises.

Adcorp and New Zealand Post are extremely proud of the finished product and are delighted to learn that the website recently won a silver W3 award in the Corporate Communications category. The final site is warm, friendly and people focussed – it reflects the nature of the business through strong imagery and tone, and above all it is built on a solid foundation of process, research, fresh design, client involvement and teamwork. 

Check out the site on our portfolio: http://www.adcorp.com.au/portfolio/digitalsocial/NZ-Post

Jacinta Clarke
Senior Designer

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