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Marketsmart Brisbane Event

Adcorp Starting Conversations


16.10.2012

Beyond the Job Board

An insight into behavioural targeting and engagement with passive candidates.

A practical seminar presented by Melita Francis, Senior Account Director, Adcorp Australia

When and Where

Adcorp, 484 Adelaide Street Brisbane
Thursday 25th October 3pm – 5pm
Cocktails and nibbles will be provided.

What you’ll learn

Online advertising – it’s a complicated field, full of CPM’s, CPC’s & SOV’s, and a million different ways to target. So how do you know you’re buying the right type of ads and what qualifies the correct position and ad size to deliver success?

Digital advertising is the most measurable of mediums, so it’s a no brainer for anyone who’s looking to achieve results for your advertising dollar.

This seminar will cover the different formats of digital advertising you can buy, the benefits of each format, and look at how you can incorporate digital advertising into your other marketing activity.

About the Speaker

Melita’s “no bull” approach to digital advertising removes all the buzz words, confusion and fluffy explanation to give you a straight answer on the topic.

Melita is an experienced marketer and digital advertising expert. Her passion is ensuring campaigns delivered are results-focussed and achieve maximum bang for buck!

Melita joined Adcorp in April 2012, as our Senior Account Director in Employment Marketing, and runs the Queensland Employment team and our national digital advertising training program.

She joined Adcorp following stints at Google, where she worked as Industry Manager for the Government pillar; APN Digital, where she was the National Sales Director across APN’s digital product suite and many years of digital and agency experience in Brisbane and Sydney.

RSVP:

Please register your interest to attend by Monday 22nd October 2012 by emailing DeborahEddy@adcorp.com.au
 

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