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Social Media Statistics August 2012, Australia & New Zealand

Social Media Platforms in Aust & NZ August 2012


Following on from our blog on social media statistics in July, the month of August saw a  mostly steady landscape of social media platforms in both Australia and New Zealand.

Within the top 15 platforms for each country, there was no change in the order of platforms in. Several platforms saw a slight increase or decrease in the amount of users from July to August.

Top 15 Social Media Sites August 2012 in AUstralia and New Zealand - Facebook, YouTube, Blogspot, Linkedin, Twitter, WordPress, Tumblr, Trip Advisor, FlickrR, Pinterest, Google PLus, Instagram, MySpace, Reddit, STumbleUpon

Facebook remained the number one platform in both countries (no surprise there!) and even increased the amount of users in Australia by approximately 500,000. This equates to a staggering 50.65% of the Australian population having a Facebook account.

Other platforms that experienced an increase in users were Reddit in Australia by approximately 10,000 users and Tumblr in New Zealand by approximately 20,000 users.   

To balance out the rise of these sites, similar sites experienced a decrease over the month.  Blogspot saw a 10,000 user decrease in both Australia and New Zealand. As did Stumble Upon with a decrease of 20,000 in Australia and 2,000 in New Zealand.

Interestingly, New Zealand’s LinkedIn lost approximately 110,000 users according to Google Adplanner.

Trip Advisor also lost 100,000 users in the Australian market.

To keep update with social media and how it is being used across Australia and New Zealand we also look at the time users spend on each platform.

Average Time Spent on Social Media Sites August 2012 in Australia and New Zealand - Facebook, YouTube, Reddit, Tumblr, Pinterest, MySpace, Twitter, Bebo, Linkedin, Trip Advosr, StumbleUpon, FlickR, Delicious, Blogspot, WordPress, Digg, Foursqaure, INstagram, Google Plus

Stumble Upon which saw a drop in the amount of users in each country saw the opposite in the amount of time spent on the platform; both countries saw on average an additional minute spent on Stumble Upon.  

In Australia, both FlickR and Delicious had consumers spending an extra 50 seconds on the site compared to July.  

While YouTube and Blogspot are in the top 3 social media platforms in Australia, they both experienced consumers spending considerably less time on the platforms (1 minute and 40 seconds less on YouTube and 3 minutes and 40 seconds less on Blogspot).

Trip Advisor in Australia and Word Press in New Zealand also saw a drop with 2 minutes and 20 seconds and 30 seconds.

So what trends can we understand from all this data?

1. Facebook is the number 1 social media platform and won’t be going anywhere for a while.
2. In Australia and New Zealand we love spending our time on social media where we can share videos and images; sites that are more visually compelling. AND these elements are becoming more integrated on all social media platforms so we don’t only have to go to YouTube to watch a video.
3.  We like using social media as a medium to recommend and share content with our networks. This explains why more time is being spent on Stumble Upon.
4.  We like social media which uses our personal preferences to recommend content to us – watch the rise of Reddit.  

What changes will we see in the social media market in September? Stay tuned!  


Google DoubleClick Ad Planner tool,, Figures correct as of 03/09/12
Facebook Self-Serve advertising tool,





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