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Social Media Statistics November 2012, Australia and New Zealand

Top 15 Social Media Sites November 2012 Australia and New Zealand


I’m not sure if you noticed, but there have been some massive changes in social media in the last month, it seemed every time I logged on to Facebook there was something new!

In terms of the social media landscape, I think the most notable change was the introduction of native photo filtering on the iOS Facebook app which works very much like the Instagram filters. Twitter is also reportedly working on adding their own photo filters to their mobile apps to unify the user experience and cut out third party apps.

This raises several points:

  1. What does this mean for Instagram? The social media platform hit 100 million users in less than 2 years and is the dominator of the filtered photo market but will users now dismiss the platform for a more integrated process on Facebook or Twitter?
  2. Facebook bought Instagram earlier in 2012. So why are they competing with themselves?
  3. Facebook beat Twitter to the punch…again.

November saw Instagram’s numbers continue to steadily rise on the local front; watch this space to see how the numbers change for these three platforms in the coming months.

I don’t think our stats will surprise many this month. The top half, including Facebook, YouTube, LinkedIn, Tumblr, WordPress, Twitter and Pinterest, have numbers that are remaining steady or rising at a steady pace. The bottom half of the table, TripAdvisor, MySpace, StumbleUpon, Reddit, Foursqaure, Digg and Bebo, are all remaining steady.

FlickR, again saw slight decreases in the number of users in Australia and New Zealand.

As Instagram and Pinterest take off, there is further proof for digital interfaces becoming more and more visual, rather than textual. We’ve put together an infographic (or what we like to call an instagraphic), a visual representation of data, to prove our point.  

Infographic: A Picture is Worth it

In December’s Social Media Statistics blog we will provide a wrap up of the numbers to see what the year 2012 brought in Social Media.

Written and collated by Nicola Friedlieb, Digital Coordinator
Infographic  by Kiera Connell, Graphic Designer







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