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Social Media Statistics October 2012, Australia and New Zealand


Top 15 Social Media October 2012

What was the biggest news in the social media world in October?

This month we experienced a turning point in social media history. Facebook reached 1 billion users worldwide on the 4th of October.  On that day, Mark Zuckerburg updated Facebook saying

"This morning, there are more than one billion people using Facebook actively each month. If you're reading this: thank you for giving me and my little team the honor of serving you.

 Helping a billion people connect is amazing, humbling and by far the thing I am most proud of in my life.

I am committed to working every day to make Facebook better for you, and hopefully together one day we will be able to connect the rest of the world too."


To put that into perspective, that means that if Facebook gains another 308, 000 users, and judging by its growth so far it probably will, it will have a larger population than any country in the world.

On a local level, the stats in October saw little movement, most of which was predictable.

In both countries, Facebook users grew; by 30, 000 in Australia and 10,000 in New Zealand. LinkedIn saw slight increase in Australia, also increasing by almost 30,000 users.  

It should be no surprise to most people that Reddit, Bebo and StumbleUpon are losing users. These sites have slowly, but steadily been losing users over the last few months. Additionally FlickR users have decreased as Pinterest and Instragram have become the major visual players in social media.

Interestingly, in Australia MySpace also had a slight decrease. Perhaps the users that stuck around all those years don’t like the new interface and new users are taking their time to join.

From all accounts we can understand that Twitter is remaining steady for both countries, seeing as Twitter hasn’t reported on their user statistics for sometime.

Last month, we talked about the difficulty in reporting the numbers for the platforms which are largely used on mobile devices; such as Twitter and Instagram. This is because the analytics work differently when reporting for mobile sites, and for mobile apps we can only report on the amount of downloads of the app.

To fully understand the massive shift in consumer behaviour from desktop to mobile (smartphones and tablets), this month we thought we would share with you an infographic showing the statistics of mobile growth in the last two years, and where this is expected to grown to in the future.

Smartphone Penetration in Australia

You know the drill; we’ll be back in a month to report on the November stats! November will be interesting; will Pinterest experience growth as it becomes the visual Christmas list?







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