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What's New In Social: July 2015 Update

What's new in social media - july 2015


20.7.2015

July is proving to be quite an exciting month for social. With the constant changes, it’s hard to keep up to date with what’s on the rise, what’s new and what’s slumping, so here is a quick run down.
 
Facebook have hit a home run, smacking YouTube out of the park with its new feature ‘Floating Videos’ enabling users to pull videos out of Facebook, whilst still having the ability to continue to scroll through your newsfeed. It’s a pretty cool update. However, YouTube are still the first to introduce 360 videos, which gives viewers the ability to look in any direction in the video, not just where the camera is pointing. This is a function that we are still waiting to see Facebook adopt.  
 
Check out this 360 video here

Facebook have also updated their newsfeed, now allowing users to choose the content they would like to see first, a ‘customized newsfeed’ crafted by your preference of friends and content. This is great for the public, but poses a problem for advertisers. Brands need to ensure they’re authentic and more ‘humanised’ than ever before - no one likes a pushy sales pitch – or they could find themselves uninvited!
 
Twitter is following in the footsteps of Facebook and Instagram by introducing app-install video ads – where rather than linking out to a webpage, video ads can link straight to an app download in the app store on the device. This is a novel way of driving installs in the very competitive app market.
 
And what’s Instagram up to? They’re bringing in HD of course! Images are now being uploaded and stored at 1080×1080 pixels, a step up from 640x640. The benefits are a better viewing experience and the ability to record images to view later on HD televisions.
 
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