Presenting new medical technology required some cool effects being added to the launch video

SKG Radiology

SKG Radiology PET CT Launch

ADCORP DID

  • Advertising
  • Branding
  • Creative / Design
  • Digital / Social
  • Events / PR
  • Media Planning
  • Photography
  • Print
  • Promotions
  • Research
  • Strategy
  • TV / Video
The PET CT launch was an integrated approach to promote this multi-million dollar investment by SKG Radiology.

Using a variety of above and below-the-line channels, the campaign created awareness and excitement across WA within the medical industry and patients alike. This included filming 'raw vision' and 'cutaways' that were suitable for news broadcast resulting in coverage across FTA TV and a 5 minute segment on Today Tonight.

The promotional video was also used to launch the CT technology at an industry function attended by GP’s and other medical professionals, positioning SKG Radiology as the state-of-the-art medical imaging service provider.