Au Apartments

Adcorp creates ‘pure gold’ marketing campaign for Finbar’s Au Apartments.

Finbar Group Limited

Au Apartments

ADCORP DID

  • Advertising
  • Branding
  • Creative / Design
  • Digital / Social
  • Events / PR
  • Media Planning
  • Photography
  • Print
  • Promotions
  • Research
  • Strategy
  • TV / Video
Finbar is Western Australia’s leading apartment developer. We have been working with Finbar since 2003 to create innovative and engaging marketing strategies that raise awareness and drive sales of their apartment developments.

Made up of 192 apartments, Au is located in a prime East Perth location opposite the Perth Mint. The reference to ‘gold’ on the periodic table was a continuous theme throughout the campaign.  

We created a suite of marketing collateral and an integrated media campaign, including press, online, outdoor, TV and Radio to raise awareness and drive sales. The online component of the campaign achieved exceptional click through rates and within 48hrs the TVC received over 250 views on Youtube.