An engaging multi-channel digital campaign to promote the range of Vegeta powder stock products to the Australian market.

Vegeta / Podravka Australia

Vegeta: Multi Channel Campaign

ADCORP DID

  • Advertising
  • Branding
  • Creative / Design
  • Digital / Social
  • Events / PR
  • Media Planning
  • Photography
  • Print
  • Promotions
  • Research
  • Strategy
  • TV / Video
In 2015 - Vegeta Australia engaged with Adcorp to create an engaging multi-channel digital campaign to promote the range of Vegeta powder stock products to the Australian market. 
 
Adcorp's approach was to use a range of digital channels, telling unique stories in each one. Adcorp developed a landing page which was the portal for a multi-channel media campaign incorporating digital network banners (include polite pre-roll videos to showcase recipe videos), video recipe production with celebrity endorsement, two competitions (one attached to the display network advertising and one social based competition) and social media strategy & execution.
 
The campaign won SILVER  |  VEGETA: INTEGRATED CAMPAIGN - FOOD & BEVERAGE at the W3 Awards 2015.