Police Credit Union: Gimme some Lovin

Lovin’ from a bank?...and they said it couldn’t be done.

Police Credit Union

Gimme some lovin' Campaign


  • Advertising
  • Branding
  • Creative / Design
  • Digital / Social
  • Events / PR
  • Media Planning
  • Photography
  • Print
  • Promotions
  • Research
  • Strategy
  • TV / Video
We started a conversation with Police Credit Union when the four big banks were not playing nice with each other. We thought that the idea of feeling love for an alternative financial institution would be popular.

With a sound-a-like of The Spencer Davis Group’s ‘Gimme some lovin’ as the cornerstone of a radio, digital, press and outdoor strategy, we hit the town with a positive message that has shown an increase in both PCU’s brand awareness
and enquiry levels. It’s even got quite a few toes tapping!