mouse and corded phone
VoIP
ACMA: Australian Government

The growth in voice-based internet communications, required an education campaign

ACMA (The Australian Communications and Media Authority)

ACMA - Voice Over IP (VoIP)

ADCORP DID

  • Advertising
  • Branding
  • Creative / Design
  • Digital / Social
  • Events / PR
  • Media Planning
  • Photography
  • Print
  • Promotions
  • Research
  • Strategy
  • TV / Video
ACMA needed to inform and educate users and potential users of the implications of using out of area geographic numbers.
specifically:

•The charges that apply to callers who calling them

• Number portability

The ACMA communication requirement was achieved by creating targeted and engaging display banner ads which were strategically placed on websites with high traffic and targeted reach that would lead to the ACMA VoIP landing page.