ACT Children’s Services website: Welcome
ACT Children’s Services website: Long Day care
ACT Children’s Services website: videos

Adcorp was briefed by ACT Children’s Services to raise the profile of children’s educators and recruit and retain more quality candidates to help fill severe gaps in many organisations within the sector.

ACT Children’s Services

Building the profile of Children’s Educators in the ACT

ADCORP DID

  • Advertising
  • Branding
  • Creative / Design
  • Digital / Social
  • Events / PR
  • Media Planning
  • Photography
  • Print
  • Promotions
  • Research
  • Strategy
  • TV / Video
Adcorp’s approach was to first conduct research into the sector identifying issues around employee retention, barriers of entry and also negative perceptions around the sector and its employees. This research created the foundation to develop strategy for the communications project.

Adcorp was engaged to build the brand and the strategic direction ACT Children’s Services would take to raise the profile within the sector while also increasing the talent pool.

Elements for the project included TVC production, creative design, creation of a website, integrated media plan, use of Adcorp's own ATS system as well as a Facebook social media strategy.