Telstra Health, Safety and Wellbeing Visual Identity
Telstra Health, Safety and Wellbeing Visual Identity
Telstra Health, Safety and Wellbeing Visual Identity

Adcorp developed an icon set for Telstra’s HSW programs that characterised Health, Safety and Wellbeing in a friendly and colourful way.

Telstra

Telstra Health, Safety and Wellbeing Visual Identity

ADCORP DID

  • Advertising
  • Branding
  • Creative / Design
  • Digital / Social
  • Events / PR
  • Media Planning
  • Photography
  • Print
  • Promotions
  • Research
  • Strategy
  • TV / Video
The icons we created: a doctor with stethoscope characterising Health; a workman wearing a hard hat – Safety; and a   person wearing a flower – Wellbeing, fitted in comfortably with existing Telstra branding.

The visual identity needed to be appropriate across a range of different contexts, but still helped differentiate this program of work from other Telstra business units.

It links many programs together as part of the same group, communicates to staff that the programs are provided by a trusted source and helps create awareness of HSW programs within Telstra.