Auckland Transport

The birth of a new organisation and their journey to become an “Employer of Choice”…

Auckland Transport

Transport your career

ADCORP DID

  • Advertising
  • Branding
  • Creative / Design
  • Digital / Social
  • Events / PR
  • Media Planning
  • Photography
  • Print
  • Promotions
  • Research
  • Strategy
  • TV / Video
Auckland Transport is a new organisation which was born from the amalgamation of eight local and regional councils and the Auckland Regional Transport Authority. They employ over 1,000 staff performing a wide variety of roles, from generic administrative positions to those requiring skills traditionally identified as scarce in the International employment market.

In order to build a reputation as an 'Employer of Choice' in the Auckland region and within the transport/traffic specialist professions,  Adcorp was engaged to design and develop a significant employment brand and careers website that was accessible and user-friendly.

We scoped, designed and managed the development of the site that contains all relevant information enabling prospective candidates to pre-qualify and make informed decisions about applying for work with Auckland Transport. Adcorp also conducted all the photo shoots, copywriting and recommendations for the site's structure and functionality.

Launching in early 2012, traffic has increased as has the quality of candidates. This has been achieved by embedding the Employee Value Proposition throughout the careers site and within branded advertising materials, such as press advertisements and online banners. The creative and key messages resonated with the aspirations of potential candidates Auckland Transport is seeking, whilst depicting a realistic impression of life and work and celebrating the new brand internally with current Auckland Transport employees.