An online publication to increase audience engagement.

Colliers

Moving Times Online Publication

ADCORP DID

  • Advertising
  • Branding
  • Creative / Design
  • Digital / Social
  • Events / PR
  • Media Planning
  • Photography
  • Print
  • Promotions
  • Research
  • Strategy
  • TV / Video
Colliers approached Adcorp with a clear brief: review the Moving Times online publication for office leasing and come up with a solution that would significantly increase user engagement.

The publication was originally released as a native iPhone app but the stats on the number of users were not great. The solution we delivered focused on accessibility. We produced a publication that had tailored designs for desktop, tablet and mobile devices ensuring that each user experience techniques were specific for each of these platforms. 
 
Using Symphony CMS we delivered a web application that could be used on all operating systems but was centrally managed through one content management install. The bespoke CMS that we delivered has received great feedback from the Colliers marketing team.
 
Another key requirement was delivering a sophisticated analytics setup to get information on each of the listings within the publication. Using a third party analytics tool called Piwik we were able to provide in depth analytics on the publication including real time performance as well as user journey tracking.
 
The take up of Moving Times has increased significantly and Adcorp have since released a repurposed version for Colliers Industrial Property Portfolio http://ipp.colliers.com.au/.