History doesn't have to be boring

Fisher & Paykel Finance

An Illustrated History

ADCORP DID

  • Advertising
  • Branding
  • Creative / Design
  • Digital / Social
  • Events / PR
  • Media Planning
  • Photography
  • Print
  • Promotions
  • Research
  • Strategy
  • TV / Video
Tasked with creating a new bespoke careers website for Fisher & Paykel Finance gave us the opportunity to showcase the company’s history in a colourful and innovative way.
 
Fisher & Paykel Finance has a successful history spanning over 40 years, there’s a great story to be told and we wanted to ensure it wasn’t lost in long pages of text.
 
The solution was to create a slider covering 8 key historical events – from humble beginnings in the early 70’s as a TV rental company, to the successful 2012 Haier takeover bid. These events were then illustrated by hand in vibrant watercolour, creating a colourful and visually engaging journey of success.
 
http://www.placetobe.co.nz/our-history