Ian’s Shoes Facebook page

Shoe retail chain, Ian’s Shoes, recognised the need to be on Facebook as their competitors were. They sought Adcorp’s help as they weren’t confident in how to use it as a business.

Ian’s Shoes

Ian’s Shoes steps into Facebook


  • Advertising
  • Branding
  • Creative / Design
  • Digital / Social
  • Events / PR
  • Media Planning
  • Photography
  • Print
  • Promotions
  • Research
  • Strategy
  • TV / Video
Adcorp’s approach was to research the client’s current and potential customer demographic and review and assess what their competitors were doing on Facebook.

After establishing the Facebook business account Adcorp was engaged to manage the page for a period of time, creating the content in collaboration with the client, and responding to comments. Posts were copywritten to speak to their demographic.

Training and documentation was supplied to give the client the confidence to manage the page themselves and to understand the Facebook interface for business.