Churches of Christ Care ad

A fresh perspective on an age-old subject

Churches of Christ Care

Brand Identity and campaign

ADCORP DID

  • Advertising
  • Branding
  • Creative / Design
  • Digital / Social
  • Events / PR
  • Media Planning
  • Photography
  • Print
  • Promotions
  • Research
  • Strategy
  • TV / Video
The Aged Care Industry is a mature, highly competitive market that grows as our population ages. Research had indicated brand awareness of Churches of Christ was low so we were asked to develop a brand identity and campaign.

The Churches of Christ Care Aged Care proposition is designed to create an emotional resonance with the target market. The accompanying media plan was structured with awareness and engagement phases using a mix of targeted print, online and specialist publications.