Charles Mills (Uardry) Pty Ltd: Livestock magazine spread
Charles Mills (Uardry) Pty Ltd logo on book
Charles Mills (Uardry) Pty Ltd Management magazine spread

Rural property steeped in history

Charles Mills (Uardry) Pty Ltd

Creative campaign


  • Advertising
  • Branding
  • Creative / Design
  • Digital / Social
  • Events / PR
  • Media Planning
  • Photography
  • Print
  • Promotions
  • Research
  • Strategy
  • TV / Video
Uardry is a name synonymous with class and prestige in the rural circle and one of Australia’s most iconic pastoral holdings. The strategy and creative needed to reflect this prestige.  

Three unifying creative elements were used throughout this campaign and displayed on all marketing collateral; leather, the world-renowned Uardry name, and the ram’s head from the original shilling coin.