Mortgage Clear for a Year flyer

New retail campaign for Kingston Apartments cements Australand’s stronghold in Cockburn Central.

Australand

Mortgage Clear for a Year

ADCORP DID

  • Advertising
  • Branding
  • Creative / Design
  • Digital / Social
  • Events / PR
  • Media Planning
  • Photography
  • Print
  • Promotions
  • Research
  • Strategy
  • TV / Video
An integrated communications campaign cemented Australand’s stronghold in Cockburn Central by achieving an ambitious sales goal of 20 apartments in 60 days, thereby completing Stage One of Kingston Apartments and opening the gate for development of further stages.

Adcorp developed a strategic and creative campaign including a ‘prize’ component ‘Mortgage Clear for a Year’ which highly differentiated it from competitors’ marketing activity.

The fully integrated campaign included a dedicated website that educated and informed investors seeking information about the development and the Perth property market in general. This helped lead to a higher rate of conversion to sale of visitors to the site and to the display apartment.