ANZ Graduate Campaign: girl playing guitar
ANZ Graduate Campaign print ads: male and female rockstars
ANZ Graduate Campaign rock chic with audience
ANZ Graduate Campaign website

A graduate campaign that really rocked!


Graduate Campaign


  • Advertising
  • Branding
  • Creative / Design
  • Digital / Social
  • Events / PR
  • Media Planning
  • Photography
  • Print
  • Promotions
  • Research
  • Strategy
  • TV / Video
'Who you choose for your first gig is everything', is a continuation of the highly successful campaign from 2011.

Injecting new life into an already successful campaign isn’t always easy but for enthusiastic ANZ graduates, an electric guitar as a prop and an iPod cranked up to ‘11’ did the trick!

The exciting new visual look and feel was applied to a microsite, web banners, posters and careers fair banners, brochures and leave behinds.