Based on our in-depth target audience and persona knowledge, along with our proven ability to produce, analyse and optimise content for varying target audiences, Adcorp was afforded the opportunity to develop a social media strategy for Peet commencing January 2018.

A strategic approach

An in-depth social and content audit was conducted, analysing followers, audience behaviour, social accounts and content effectiveness through reach and engagement metrics. Following this, a content outline was developed and successfully implemented by creating content that adhered to a strict framework that communicated Peet’s key messaging, brand essence, brand proposition, brand DNA, tone of voice and imagery tone.

Going forward as part of the strategy implementation, a platform hierarchy was developed – the primary platform relationship revolved around blogs, Facebook and Instagram.